The Great Content Marketing Reboot – New Roles & New Goals
In this 60 minute intensive, Robert Rose, author and the Content Marketing Institute’s Chief Strategy Officer will discuss the current transformation of how content marketing is changing marketing more broadly, and de-siloing the company both inside and out. In order to work, content must be a function in the business, not simply an asset or campaign. This function and approach will lead the creation of valuable experiences over the next decade. Together, we’ll both talk and work through the new types of people, processes and technologies that are creating the successful content marketing approach of the 21st century.
Robert is a different kind of marketing guy. He’s an accelerator. A collaborator. A conspirator of business success. For more than 20 years, Robert has been helping marketers tell their story more effectively through digital media. Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.