Joanna Wiebe

Session title:

Bad Words: The 5 words you’re using in your copy that you’ve gotta delete pronto

In this talk, the original conversion copywriter and founder of Copyhackers Joanna Wiebe builds on her popular “money words” talk. This time, she’s sharing anti money words – or the words and phrases that completely trash conversions but are somehow, strangely, used on nearly every website on the planet. See the 5 most common bad words. And get ready to delete ’em all from your copy!

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Founder, Copyhackers

Founder of Copyhackers, Joanna Wiebe helps copywriters and content marketers convert better using predictable, repeatable writing models, formulas and techniques. …Which sounds dull. So here’s the translation: use your words to sell more stuff. Jo’s helped clients like Crazy Egg, Tesco, Wistia and Buffer do just that, and she’s been invited to teach conversion-focused writing on 80+ international stages.