Jay Baer


Ashley Zeckman

Session title:

Cut the BS: B2B Influencer Marketing Strategies That Actually Work

The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that drive results around the business outcomes that matter most.

In this session, we’ll strip out the vanity metrics, small scale tests and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.

You’ll hear tales from the trenches and wisdom accumulated from working on some of the best, and some of the best programs for the past decade.

  • How to begin implementing influencer marketing now
  • Ways to better focus on business outcomes vs. vanity metrics
  • Examples of award-winning B2B influencer marketing in action

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Ashley is the Vice President Strategy and Customer Success for Onalytica. In addition to finding innovative ways to showcase the exceptional work of her team, she drives strategy for influencer and content programs for mid-size and enterprise B2B clients.