What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom.

In this episode we talk about:

  • What’s the goal of the homepage?
  • How to effectively compose the all-important element visitors see immediately: the hero shot or featured image
  • How and where to include keywords to optimize your homepage for search engines
  • How to “surface” your content to drive traffic to important pages
  • Different types of social proof you can use to enhance the credibility of your website fast
  • How to handle features and benefits on your homepage
  • Ideas for capturing email subscribers
  • 20 elements you may want to consider for your homepage

In the cheese & mousetrap segment:

  • Barry explains why and how to “wear your blog loud and proud.”
  • Andy talks about showcasing real people to build trust on your homepage.

Resources

On the next episode of Content Matters: Essential tips for designing an effective blog

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.

 

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