When Big Data Comes To The Content Party
Watch Wil’s presentation:
Evaluating 500,000+ pieces of content in minutes, easy.
Looking at 60,000 competitors content in minutes, easy.
Making a case for the value of content, with PPC data and SEO data, easy.
Have you ever stepped back to think of how prepositions, adjectives, and verbs completely change word meaning? And with that change, does our content still solve the problem?
Throw away those “best practices” this presentation will show you how to get granular with your own data to talk money to the executives and solve problems for your customers.
In 2002, Wil Reynolds started Seer Interactive out of his living room after seeing the need for an agency that does right by its team, clients and community. Recently taking a “Big Data” approach to client work, he has broken down marketing-channel barriers to bring teams together to glean insights and make educated, cross-channel decisions that were previously impossible.