Talia Wolf
Founder & Chief Optimizer, Getuplift
Session
Optimizing for conversions in a post-funnel world
More tools. More data. More tactics = Less conversions
Join Talia as she breaks down the new customer journey of 2026 and beyond, where buying decisions are actually happening, what LLMs are telling prospects about your brand, and what it really means to optimize in this new era.
In this session, you’ll learn how to:
- Identify where trust is truly formed for your audience
- Understand the emotional intent driving modern buying decisions
- Plan an optimization strategy when trust no longer lives on your website
About Talia
Talia Wolf is a conversion optimization expert, author and the founder of Getuplift - the optimization agency brands like Amplitude, Bitly and Strata turn to when they want to drive more leads, sales and conversions with a meaningful, customer-first methodology.
Talia was recently recognized as one of the most influential experts in the field of conversion optimization and has been invited to keynote on hundreds of stages to teach her Emotional Targeting Framework™, including Google, FWD: by Mailchimp, Growth Marketing Summit, Product Hackers Conference, SMX, and many more.
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