Pam Didner
B2B Marketing Consultant, AI Keynote Speaker
Session
Authentic Storytelling with AI: Balancing Efficiency and Creativity
In B2B marketing, storytelling remains one of the most powerful ways to build trust, clarify complex ideas, and connect with buyers. What has changed is how those stories are created.
AI can analyze data, draft content, and personalize messaging at scale—unlocking massive efficiency for modern marketers. But efficiency alone isn’t the goal. When creativity is removed from the equation, AI-generated content quickly becomes generic, predictable, and easy to ignore.
In this session, Pam Didner, author of the Modern AI Marketer series, B2B marketing consultant, and former Intel global marketing strategist, shares a practical approach to blending AI capabilities with human judgment and creativity. You’ll learn how to use AI as a storytelling accelerator without losing your brand voice, point of view, or emotional resonance.
This is not a session about replacing marketers with machines. It’s about using AI intentionally—so your stories remain authentic, differentiated, and human.
Key takeaways:
- How to integrate AI into your content and storytelling workflow without outsourcing your thinking.
- When to rely on AI for efficiency and when human creativity must lead to keep narratives compelling.
- Practical guardrails to avoid generic content and protect your brand’s authenticity.
About Pam
Pam Didner is on a mission to help her clients succeed.Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.
Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also writtenfive business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.
She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
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