Returning in 2019 as both a workshop speaker and breakout session speaker.
Day 2: Breakout Session – Reporting: The Best & Worst Part of Your Job
Watch Dana’s presentation:
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you’ll learn how to make better reports — including picking the right metrics and how best to present them.
Day 1: Workshop: Better Marketing Reports
Ever feel like your clients or your boss don’t “get” what you do and the value you bring? Maybe it’s your reporting. (Actually, we’re pretty sure it’s your reporting.)
In this workshop, you’ll learn how to choose the right metrics and build reports that deliver insights and clearly show progress towards your goals. In addition to covering report design and choosing the right layout and reporting elements, Dana will introduce you to Google Data Studio.
Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money.
Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.