Reports don’t affect your marketing. Actions do.

We’ve written lots of articles on Analytics and how to do actual analysis. It’s one of the most important aspects of marketing. If you’re not measuring results, how do you know what’s working?

In the next 22 minutes, Barry and I will share many of our best tips.

Andy and Barry discuss:

  • How analytics are the scoreboard of the content marketing game
  • The two main things most people miss with analytics
  • How to measure what matters
  • How to use analytics to prioritize your social media activity
  • The most important reports for getting started
  • How to hack analytics exactly like the pros

Andy explains the AABCs of Google Analytics:

  • Audience
  • Acquisition
  • Behavior
  • Conversion

In the cheese and mousetraps segment…

  • Barry explains how to use other company’s analytics
  • Andy guides you through some simple tactics for improving the quality and integrity of your data

analytics

Additional Resources:

Next on Content Matters: Guest Blogging

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