Reports don’t affect your marketing. Actions do.
In the next 22 minutes, Barry and I will share many of our best tips.
Andy and Barry discuss:
- How analytics are the scoreboard of the content marketing game
- The two main things most people miss with analytics
- How to measure what matters
- How to use analytics to prioritize your social media activity
- The most important reports for getting started
- How to hack analytics exactly like the pros
Andy explains the AABCs of Google Analytics:
In the cheese and mousetraps segment…
- Barry explains how to use other company’s analytics
- Andy guides you through some simple tactics for improving the quality and integrity of your data
- Analytics for Teams: How to Collaborate Using Google Analytics
- How to Set Up Google Analytics
- 3 Gaps Your Analytics is Trying to Warn You About