In this episode, Barry and Andy discuss the benefits of creating welcome emails and ways to put them to use for your brand.

Highlights from the episode include:

  • How welcome email outperforms most email for open and click rates
  • Why you should create a welcome series
  • What to include in welcome emails
  • Hot tips from great email marketers
  • How many emails should you send? (And how to test the waters)
  • How to get started without a lot of technical hassles
  • The “Triple A” of welcome email — Acknowledge, Affirm, Appreciate
  • Specific tips for how SaaS brands should use welcome email

In the cheese & mousetrap segment:

Resources mentioned in this episode:

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