Want to launch the quality of your content into the stratosphere?

Create original research. It’s my theory that every industry has something that is frequently asserted but rarely supported. Go find that missing stat.

The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media.

Listen to “Research: The Most Valuable Form of Content [3]” on Spreaker.

In this episode Barry and I will discuss how research is a way to create absolutely original content and how it:

  • Is an important part of the content marketer’s writing process
  • Separates your content from the pack of instant gratification seekers
  • Gives your content more perspective and depth
  • Earns valuable links and citations from major media sources
  • Delivers unparalleled credibility and authority

The episode features discussions of three great examples:

  • The overwhelming deal-breaker for dating
  • A project Andy describes as a “brilliant case study in repurposing” (and is realizing ridiculous reach)
  • Buzzsumo and Moz research, which reveals the two types of content that earn the most shares and linkis

Research-backed-content

In the cheese and mousetraps segment…

  • An efficient strategy for using research you DIDN’T do
  • A 5-minute hack for finding the highway through your website where you place the billboards to catapult conversion

Additional Resources

You may want to dig deeper into some of the stuff we discussed:

Next on Content Matters: Visual marketing matters

Join us as we record the program on Blab. Subscribe via iTunes. And please leave a review if you love our program.

Happy New Year!

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