November 5, 2015Chicago, IL


Content Jam, a one-day content marketing conference on November 5th, 2015. Experts in content strategy, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. More details coming soon!

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Listen up, y'all.

Web Strategist and Co-Founder of Orbit Media Studios

Andy Crestodina


Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Writing is nice, but face-to-face is better. Andy is a founder of Content Jam, but also a regular speaker both locally and nationally. Andy teaches topics from content strategy and Analytics to social media and search optimization

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available, including hundreds of articles, including posts on virtually all of the top marketing websites. Then there's his book, Content Chemistry, currently in it's third edition.

Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions.

He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its fifth year, total donations of digital marketing services exceed $275,000.

Andy may be one of the most passionate, committed and generous teachers of marketing in Chicago.

Owner, StoryStudio Chicago

Jill Pollack


Jill Pollack is the founder and director of StoryStudio Chicago, overseeing writing and storytelling training for more than 1,200 students each year. She is a presenter on using stories in our personal and professionals lives and was again included in the Newcity Lit Top 50 list of literary leaders in Chicago. 

As an award-winning communications consultant, writer, and editor, Jill has helped Fortune 1000 companies, higher education institutions, and not-for-profits take advantage of changing technology to deepen their connections to customers, employees, and other stakeholders.

CEO, SiteTuners

Tim Ash


Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded keynote speaker and presenter at industry conferences including Internet Retailer, Search Engine Strategies, PubCon and countless others. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he as authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on

Tim earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science from UC San Diego while studying on under a U.C. Regent's Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Masters degree in Computer Science.

Tim enjoys creating fine-art photography, salsa dancing, downhill skiing, and is a certified Tai Chi Chuan martial arts instructor. He lives with his wife and two children within walking distance of the beach in San Diego, California.

Marketing Optimization Advisor, Conversion Optimist

Angie Schottmuller

Edutainment at its big-80's-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized as a "Forbes' Top 10 Online Marketing Expert to Follow in 2015," she's known for empowering attendees with cutting-edge strategies, free "power tools" (templates, scorecards, code snippets, etc.) and tactical takeaways that'll catapult your team and marketing to the next level. With her mash-up of data-driven technology and persuasive psychology, you're guaranteed to leave her session smarter.
COO & Conversion Optimization Expert, Conversion Scientist

Joel Harvey


Joel is a seasoned digital marketing executive and entrepreneur with an 11-year background in executing complex optimization engagements. As a Managing Partner at Conversion Sciences, he and his team design and run hundreds of tests per year. He asks why a lot, challenges assumptions, laughs loud, and constantly reaches for the next level of results. Oh, and he's from the future.

President, Argentum Strategy Group

Susan Silver


Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm.  After spending 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum seven years ago.

Argentum specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing®.  Clients have ranged from Power2Switch, a technology start up to Insight Promotions, a company that has automated the process of toy insertion into cereal boxes.  

As an active mentor in the Chicagoland entrepreneurial community, Susan teaches marketing at 1871, works with students at Booth’s Polsky Center, and is a TechStars mentor.  She is also on the advisory board for GiveForward and ZipFit.  In her free time, Susan is an intrepid traveler, passionate water skier and baker of tasty cookies.

Digital Strategist, TMP Worldwide

James Ellis


As the Director of Inbound Marketing at TMP Worldwide, James Ellis has been a digital strategy thinker of the MacGyver/Mad Scientist school: hacking disparate digital ideas together to serve a strategic business objective. Whether it was bringing Bucky Badger to the social world or content marketing to the pharmaceutical space, James pushes boundaries regardless of the industry. He currently helps Fortune 500 companies attract and retain the best employees.

Chief Strategist, Compass(x) Strategy

Nancy Goldstein


Nancy Goldstein founded Compass(x) Strategy with a mission to make marketing a Force for Good. As Chief Strategist, Nancy brings 20 years of experience growing businesses of all shapes and sizes. Her specialties include: marketing strategy development, value propositions and positioning, brand communications, new product launches and business model development.

Prior to launching Compass(x) Strategy, Nancy was a Director of Consulting at Zyman Group, a boutique marketing strategy consulting firm founded by Sergio Zyman, the former CMO of Coca-Cola. While at Zyman Group, Nancy led projects for clients as varied as: beverages, not-for-profits, pet food, industrials and financial services.

Nancy honed her business building and marketing skills running some of the world’s most iconic brands, such as Pillsbury Baked Goods, Old El Paso Mexican Food and CorningWare.

Nancy earned an MBA from the Olin School at Washington University and a BA in Economics and Psychology from Tufts University.

In her free time, Nancy serves as Board Member for Climate Cycle, a Chicago non-profit whose mission is to “Inspire students to green our world.”  Please chat with her about music, film and all things Joss Whedon.




Amy Schmittauer


Amy Schmittauer is Founder and Face of, a resource empowering brands to embrace their amazing personality and share it with the world. Leading the charge in video blogging for business, Amy has grown a community of advocates who’ve helped the brand amass more than 1.8 million views in turn growing her personal branding and content marketing coaching business and speaking career. She is a passionate millennial, proud beagle mom, enthusiastic traveler and a Columbus original, all of which consume her Instagram feed.



Where the magic happens.


Columbia College Chicago

Film Row Cinema Building, 8th Floor
1104 South Wabash, Chicago, IL 60605
Get Directions › 




Time to get schooled.

Sessions at Content Jam are facilitated by industry leaders and are approximately 50 minutes long, including time for your questions. You will have 10 minutes in between to move from session to session. The sessions are separated into five tracks:

1) Strategy sessions cover the big picture: positioning, research, personas and best practices for content strategies.

2) Creation sessions are about making content: writing, visuals, storytelling and all things related to generating compelling web content.

3) Promotion sessions are about driving traffic: keywords and search, email and social media, building connected communities.

4) Measurement sessions bring everything together into metrics. Use Analytics to continually improve; make smarter decisions with greater impact.

You can attend any track you wish in any order you want.



Let's make beautiful content together!

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Much thanks to everyone who helps us jam!

Website Design: Orbit Media Studios


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