Andy Crestodina & Karine Abbou
April 22nd - 1-5pm CT
GEO 2026: Mastering Answer Engines
AI Search Masterclass: How AI Decides Who Gets Recommended
People don’t search like they used to.
They ask AI for answers, comparisons and shortlists — and those tools decide which brands get mentioned before anyone clicks.
In this 4-hour hands-on workshop, you’ll learn how AI tools decide who shows up in answers, what they currently “know” about your brand and how to influence those recommendations without chasing algorithms or guessing.
This is a practical session focused on clarity, priorities and real actions… not hype.
You’ll leave with:
- A clear picture of where people now ask for recommendations
- Actionable prompts to see how AI currently describes your brand
- A short list of the few places online that actually influence AI answers
- Practical steps to earn more brand mentions and recommendations
- New ways to measure progress when clicks are no longer the main signal
- A clear, prioritized action plan for improving AI visibility
- What to fix first.
- What actually matters.
- What you can safely ignore.
No jargon.
No hype.
Just a practical roadmap for getting recommended and staying visible as AI reshapes how people choose who to trust.
About Andy
Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues.
Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning 55-person digital marketing and web design agency in Chicago. Andy has dedicated himself to the teaching of marketing. Since 2001, Andy has provided web strategy and advice to more than a thousand businesses.
Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing now in its 7th edition.
About Karine
Karine guides C-suite leaders—executives, entrepreneurs, CEOs, and CMOs—to navigate the critical shift from traditional Content Strategy & SEO to Generative Engine Optimization (GEO) in the new AI search era.
She helps them understand why AI-powered search changes everything—and how to stay visible in this new landscape.
As a PhD-level educator, Karine translates AI search concepts into strategic frameworks that CEOs, CMOs, and entrepreneurs can actually use—whether through her training programs or as a content strategist and advisor.
Whether you want to learn GEO yourself, join her community, or have her guide your implementation, her mission is the same: Help you make your brand visible and relevant in the AI search era.
Warning: This Event Will Sell Out!
Stay off the waitlist, invest in your career, learn something new, make some new friends and join us at Content Jam. Grab your tickets today!