Andy Crestodina
Cofounder and CMO, Orbit Media Studios
Session
AI for B2B Content Strategy and Lead Generation
There are infinite uses for AI, some silly, some powerful. AI is famous for boosting efficiency, but boosting quality? For finding insights? For generating leads? You don’t hear much about these.
Join us for a runthrough of a comprehensive AI framework for B2B content and lead generation. You'll learn how to use AI to drive impact both at the top and the bottom of the funnel.
- AI methods for finding the hidden topics that connect
- How to train AI build a persona that provides deep insights into your buyer
- How to use AI fix your funnel and drive a steady stream of qualified leads
Yes, AI has changed everything …or maybe not quite. Our audience hasn’t changed. Their emotional triggers haven’t changed. In fact, the most important things haven’t changed at all.
- How to let AI provide deeper insights into your buyer
- How to write more effective prompts for every marketing use case
- How to get AI to suggest the most provocative topics for any audience
- How use AI to identify content opportunities based on analysis on past performance
- How to spot the gaps on the key pages and improve lead generation forever after
About Andy
Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues.
Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning 55-person digital marketing and web design agency in Chicago. Andy has dedicated himself to the teaching of marketing. Since 2001, Andy has provided web strategy and advice to more than a thousand businesses.
Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing now in its 7th edition.
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