In this (longer than usual) episode, Barry and Andy conduct a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

Highlights from the episode include:

  • How to make sure you don’t “blacklist” your website from search and how to check to what your site’s index looks like
  • How to make sure you’re optimizing your page for keyphrases/keywords that people actually search for
    Keyword no-no’s including stuffing and “sprinkling”
  • The smart approach to applying title tags (IMPORTANT!)
  • Why “optimization” is not a one-time action
  • How to click a box in your analytics to make them more accurate
  • Why you need to consider search and buyer intent
  • A brief overview of what “semantic search” means and why it matters so much
  • What’s a meta description? Why does it matter? How to spot “SEO BS” (Shady companies that make false promises)

In the cheese & mousetrap segment:

  • Barry talks about how to optimize your titles to rank for multiple terms
  • Andy explains there are three kinds of searches and why it’s critical to understand the difference to increase conversion

Resources mentioned in this episode:

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