Mastering Email Marketing: How to Keep The Customers You’ve Already Attracted Through Better Email
Watch Val’s presentation:
There’s more to your email-related KPIs than open and click rates. Email has a major impact on converting trial users into paid accounts and turning one time buyers into subscribers. And that’s just the starting point.
Email campaigns, when done correctly, can also keep those converted customers as customers for life. In this talk, you’ll learn the what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time.
Val Geisler is ridiculously obsessed with email. Val is the founder and CEO (that’s Chief Email Officer) of Fix My Churn where she and her team are focused on improving customer messaging.
She has spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. Val brings her background in customer experience, digital strategy, and content creation to her clients every day.
Email isn’t dead, and Val is here to help you bring yours back to life. Learn more at fixmychurn.com or find Val on Twitter at @lovevalgeisler.