Speakers

Nancy Harhut

Session title:

Brain Science Secrets that Increase Engagement & Response

Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically — relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.

If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.

In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have and how you can use them to make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.

Get my tickets

Getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

A frequent speaker at industry conferences, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, Social Top 50 Email Marketing Leader, and one of the 10 Most Fascinating People in B2B Marketing.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions within the IPG and Publicis networks. She and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients including Dell, H&R Block, and AT&T. Check out her award-winning book, “Using Behavioral Science in Marketing” published by Kogan Page and recognized with the National Indie Excellence Award, the NYC Big Book Award, the AMA Leonard L. Berry Marketing Book Award, and several other accolades.