Nancy Harhut

The ABCs of Persuasive Copy

Download Nancy’s Slides (PDF)

Session Details

In marketing, as in Scrabble, some words are worth more than others. They’re the words with the power to convince and convert — the ones that drive marketers’ success in subject lines, landing pages and content titles. And with mobile readership increasingly shrinking the physical space in those areas, a single word can make a sizable difference.

Discover 26 (yes, one for each letter of the alphabet!) persuasive words and copy constructs that you can easily use tomorrow to increase your read and respond rates. Hear about the scientific studies and in-market research supporting each. And be ready to write more persuasive content.

You’ll learn

• The compliance trigger in the word “Because”
• The 28% difference between “smashed” and “contacted”
• The 140% lift of Questions
• How to use Rhyme as Reason bias
• Why the Scarcity principle works

Meet Nancy

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno “50 on Fire” winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has creative directed integrated campaigns for clients large and small.

She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing.

A top-ranked speaker, she’s wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development.