Lianna Patch, Owner of Punchline Conversion Copywriting

Breakout Session: How to Be Funny (Even If You’re Not): Improv-Inspired Copywriting Tips for Better Retention

Unfortunately, we had some technical issues and Lianna’s session did not get recorded.

You know your success depends on keeping users and customers around in the long term… but how do you do it?

Knock knock. Who’s there? HUMOR.

I’ll show you why and how you can get started using humor in your marketing copy — from humor’s actual effects on the brain to line-level copy changes that anyone on your team can use to write funnier, higher-converting copy.

Meet Lianna

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.