Lianna Patch, Owner of Punchline Conversion Copywriting
Breakout Session: How to Be Funny (Even If You’re Not): Improv-Inspired Copywriting Tips for Better Retention
Unfortunately, we had some technical issues and Lianna’s session did not get recorded.
You know your success depends on keeping users and customers around in the long term… but how do you do it?
Knock knock. Who’s there? HUMOR.
I’ll show you why and how you can get started using humor in your marketing copy — from humor’s actual effects on the brain to line-level copy changes that anyone on your team can use to write funnier, higher-converting copy.