Rankings Drive Real Revenue, But How Can You Prove It?
Watch Kameron’s presentation:
We’ve all gotten it before… the dreaded “What’s the ROI?” question. We know SEO is valuable for getting our content crawled, indexed, and ranking, but how do we connect those rankings to traffic and revenue?
After this session, you’ll come away with tactics you can start using today to measure the impact your work is having on your client or boss’s bottom line.
Kameron is the Director of Brand, Content & Communications at Botify. Her digital marketing career has taken her all over the place – from blogging & copywriting to SEO, local SEO, and SaaS content marketing! This diversity of experience has made Kameron an advocate for holistic marketing focused on improving the bottom line. You can find her work on publications like Botify, Moz, and SEJ.