Jon Meck, Director of Marketing and Training at LunaMetrics
Workshop: From Tracking to Analysis: Google Tag Manager and Google Analytics Quickstart
Learn about the importance of custom tracking on your site to help understand user behavior and get more accurate measurements inside of Google Analytics. Expert instructor Jon Meck will show you best practices for using Google Tag Manager as well as how to quickly add tracking to your site, through GTM recipes, tips, and tricks.
Beyond the technical steps, learn how to choose what to track and how to use interpret that data inside of Google Analytics to answer questions, inspire action, plan spending, and improve user experience. This interactive session uses challenges and websites from attendees to illustrate concepts, so bring your tracking challenges and be prepared to leave with a todo list!
Jon Meck is the Director of Marketing & Training at LunaMetrics, promoting their services and trainings to the world. His superhero job is traveling the country teaching others about Google Products and speaking at industry conferences like Inbound and SMX.
He has a background working for companies large and small in analytics, conversion optimization, social media, and website design. He is an Excel enthusiast, he loves efficiency, and he is strong proponent of the “Work Smarter, Not Harder” mantra. Jon is also the author of two number puzzle books.