Joanna Wiebe

A zombie grew our business.

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For a dozen or more years, email has been “sooo dead.” Yet somehow that crazy little channel keeps generating revenue for online businesses – from old-school publishers to tech wunderkinds like Canva.

Wanna put this undead opportunity to work for you? In this session you’ll get a study-based crash course in email copywriting.

Meet Joanna

The cofounder of Airstory, Joanna Wiebe helps copywriters and content marketers convert better using predictable, repeatable writing models, formulas and techniques. …Which sounds dull. So here’s the translation: use your words to sell more stuff. Jo’s helped clients like Crazy Egg, Tesco, Wistia and Buffer do just that, and she’s been invited to teach conversion-focused writing on 80+ international stages.