Speakers

Jessica Best

Session title:

4 Steps to Becoming an Email Marketing Queen (or King)

According to Wesley Snipes as Noxeema Jackson in the 1994 cult classic movie “To Wong Foo,” there are 4 steps to becoming a Queen. Jessica is gonna show you how each of them works in the world of email marketing too:

1. May good thoughts (content) be your sword & shield
2. Ignore adversity
3. Abide by the rules (of inbox placement)
4. Larger than Life is just the right size

Can you stretch your marketing automation program all the way across the customer journey like Chi Chi Rodriguez’ head piece in the final scene? Don’t stop at monthly or weekly promo emails, use your whole wardrobe, aka marketing automation, and think beyond a tan cardigan that “gets the job done.” What would “biggest possible experience” look like?

This session is full of examples of both Style & Substance so you can dress up your email marketing program and become a full-fledged Email Queen (or King). Actionable tactics you can apply after this session:

• Create design and copy that lift results in emails
• Implement 4 ways data can — and should — power your campaigns
• Avoid the spam folder by learning the biggest factor that gets most brands stuck there

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Jessica Best has over 15 years of experience in email marketing, CRM, and permission-based data-driven marketing. She’s helped clients drive revenue from customer data in industries such as Restaurant and Hospitality, Travel, Retail, eCommerce, Nonprofit, Universities and more.

She’s taught marketers from New York City to Barcelona, from Vancouver to Dublin, and even at SXSW Interactive in Austin. In 2023, Jessica founded BetterAve, a consultancy focused on implementing the marketing best practices and MarTech harmony she preaches on stage for her clients.