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Jessica Best

Email Marketing 201: Leveling Up with Segmentation, Automation, and Optimization

Download Jessica’s Slides (PDF)

Jess is back at Content Jam, but this year, she’s taking her workshop to the next level: it’s 2019. You’ve nailed the email basics. You think you have the right email platform. You send out a newsletter mostly regularly… Probably even have a welcome email or an onboarding series for new leads.

What next?

In this 201 follow up to her popular 101 workshop from Content Jam years past, Jess shares what a holistic email marketing program looks like so you can spot what you might be missing. How about versioning or segmentation on that newsletter? Or some dynamic content in the body of your latest campaign? Where can automation keep tasks off your to-do list… or your sales teams?

In this workshop you’ll learn all this plus:

  • How to tell what’s working… and when to make a change (including what metrics you should be watching)
  • What’s the right cadence, crowd, and depth for reporting
  • How to set up your email marketing testing strategy so you can actually learn something actionable
  • How your email database can help power your cross-channel campaigns, from custom media audiences to sales tasks to “old school” direct mail.

Meet Jessica

Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally.

She’s lead trainings and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the marketing best practices she preaches for Barkley’s own clients. You can find her on Twitter @bestofjess.