Does Content Really Work?
Two million blogs posts are written every day. Two. Million. To say nothing of the thousands of hours of YouTube video and social content being published daily. At some point, you have to wonder: Does this content thing really work, or are we all just fooling ourselves?
The answer isn’t a simple yes or no. Content isn’t pixie dust you sprinkle on things to make them magically better. Based on data (which I will show!) and working with dozens of Fortune 1000 companies, learn how to think about your content to make sure it does more than just fill your blog.