Beyond 15%: How Marketers Can Embrace Web Accessibility to Strengthen their Performance
Most marketers know the accessibility basics, and why they’re important for website engagement and marketing performance. But moving from the basics to implementing accessibility best practices is a completely different story.
In this session, Diane Kulseth will help you change your mindset, so can start delivering more accessible digital experiences today. The result? You’ll leave this session with tactical tips to help make your website more accessible for every visitor.
Diane Kulseth is the Senior Solution Expert for SEO at Siteimprove, a global inclusivity, content experience, and marketing platform. In this role, she combines her passion for solving complex SEO issues with customers and helping to make the web more accessible for all.
Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Advanced.
In her spare time, Diane also helps to educate the next generation of marketers as a Lead Adjunct Instructor for digital marketing at leading universities such as University of Wisconsin-Madison and Old Dominion University.