How To Use Social Listening To Inform Your Content Marketing Strategy
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All too often, marketers are guessing, not listening. We are conditioned to focus on making tactical moves, not strategic ones.
One of the hardest challenges marketers face is answering the question, “What content will resonate with our audiences?”
While many marketers look to keyword research to figure out what content will get the most traffic, looking to conversations happening on social uncovers topics before they even become popular (helping you be strategic rather than tactical).
Using the BIC (Brand Intelligence, Industry Intelligence, and Competitive Intelligence) method, we’ll cover how social listening can help you build better content.
Identify the top types of content your audience engages with & build your content strategy.
Join Brooke B. Sellas, Founder & CEO of B Squared Media, for a conversation on social listening and how your company can go above and beyond to create highly effective content marketing experiences that elevate your brand and encourage customer engagement.
Brooke will show you real-world examples of how to use social listening to be high-tech while still being high-touch, and together, we’ll discover how to create ideal, personalized experiences with content marketing at every touchpoint.
Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management and advertising agency. Brooke is also Mark Schaefer’s new Co-host on the top-rated Marketing Companion podcast. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter!
Connect with Brooke on Twitter: @BrookeSellas