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Brian Fanzo

Influencer Marketing: Discovering the Girl Next Door

Session Details:

We are all famous to a few people. But who is influencing your target audience? The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to. Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.