Breakout Session: AB Test Your Way to Better Conversions
Watch Ayat’s session:
Every online business strives for higher conversion rates. However, there are many conversion principals, usability best practices, and analytics insights that must be used to achieve that goal.
Very little theory in this session! This is a practical session that provides attendees with quick and fast actionable items which they can implement the very next day after the conference. Each item I present is taken from a case study so it will include website images (before and after when possible) and data to support the tip.
Three things attendees will learn:
- Practical hands-on tips on how to use increase their website conversion rates
- How to look at analytics data to determine what pages to optimize and what changes to make on a page
- How to use qualitative research data to determine what areas must be fixed on the website
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more.
Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.