Perfect Positioning – How to Harness a Marketing Secret Weapon
Watch April’s presentation:
Positioning isn’t new but it is heartbreakingly misunderstood. In this session, you will learn how to harness the awesome power of market categories to transform how customers perceive your products. You will also learn a simple step by step process for positioning that makes the value of your offering obvious to the customers who will love it the most.
April Dunford is an executive consultant, speaker, and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups.