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Andy Crestodina

Returning as both a workshop and keynote speaker.

Day 2: Content Strategy for Lead Generation

Watch Andy’s presentation:

Download Andy’s Slides (PDF)

Day 1: Workshop: Keyphrases and Content – The SEO Research Workshop for Hands-on Marketers

Download Andy’s Slides (PDF)

This workshop is a hands-on approach to keyphrases and everything that goes with them:

  • Understanding visitor intent

  • Evaluating competition

  • Search-friendly sitemaps

  • Creating the content that indicates it relevance

We’ll share examples, good and bad, of keyphrase performance in the real world. Having researched thousands of phrases over 19 years, we’re sharing our most effective approaches. Improve this skill and you’ll be forever more prepared to write and rank well for the rest of your marketing career.

Meet Andy

Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues.

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has dedicated himself to the teaching of marketing. Since 2001, Andy has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.