Content Jam 2026 Videos & Slides

Talia Wolf

Optimizing for Conversions in a Post-Funnel World

More tools. More data. More tactics = Less conversions

Join Talia as she breaks down the new customer journey of 2026 and beyond, where buying decisions are actually happening, what LLMs are telling prospects about your brand, and what it really means to optimize in this new era.

Liza Adams

New Work, Not Just Faster Old Work: How to Build and Orchestrate AI Workflows

Watch a live workflow where AI teammates hand off to each other and to humans, with you as the orchestrator guiding strategy and deciding what moves forward. You'll see a tool that helps you identify which workflows to build and which AI teammates to connect. And you'll learn what it takes to make these workflows stick and scale across your team.

Andy Crestodina

AI for B2B Content Strategy and Lead Generation

There are infinite uses for AI, some silly, some powerful. AI is famous for boosting efficiency, but boosting quality? For finding insights? For generating leads? You don’t hear much about these.

Join us for a runthrough of a comprehensive AI framework for B2B content and lead generation. You'll learn how to use AI to drive impact both at the top and the bottom of the funnel.

Pam Didner

Authentic Storytelling with AI: Balancing Efficiency and Creativity

In this session, Pam shares a practical approach to blending AI capabilities with human judgment and creativity. You’ll learn how to use AI as a storytelling accelerator without losing your brand voice, point of view, or emotional resonance.

Tony Gnau

Lights, Camera… Meh? Creating a consistent video marketing strategy that actually performs

"All the industry stats tell me video is the best performing content, so why are MY results, meh?" From awareness to conversion, he'll highlight the types of videos you should be producing, when to DIY, when to hire a pro, and the key to getting real results.

John Jantsch

There's No Such Thing as a Marketing Problem

You've got more tools than ever. More AI than ever. More content, more channels, more dashboards full of numbers nobody acts on. And somehow, growth still feels harder than it should. In this closing keynote, John Jantsch draws on 30+ years of building marketing systems for businesses of every size to reframe everything you heard today - and give you the strategic layer that makes all of it actually work.