Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.
Listen to “Content Matters: Content Marketing” on Spreaker.
In this episode:
If you’re not making it a priority to measure the effectiveness of your content marketing, you’re denying yourself opportunities to improve—or even, justify—the efforts you’re pouring so much time into. Listen to Andy and Barry explain ten easy ways to detect if your content is cutting it—including:
- Website traffic
- Subscriber growth
- Search rankings
- Time on page
- Social media followers
- Social media shares
- Links and authority
- Clickthrough rate
- Leads
In the cheese & mousetrap segment:
- Barry explains how to test your headlines to improve your click-through rate
- Andy explains why you should test your conversion on a channel-by-channel basis
Resources mentioned in this episode:
- Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness [Orbit Media blog post]
In our next episode:
How to accelerate your personal brand with content