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In this episode, Andy and Barry explore a variety of options for adding “author” to your bio and resume and the benefits of doing so.

Listen to “Should You Call Yourself an Author? [15]” on Spreaker.

Highlights from the episode include:

  • Has it become “easier” to author a book?
  • The benefits of adding “author” to your bio and additional ways to showcase your author status
  • Various ways to fast-track your authorship journey
  • A process and plan for blogging a book
  • Leveraging authorship for speaking and networking opportunities
  • How to use book and speaker pages for SEO


In the cheese & mousetrap segment:

  • Barry offers tips for content testing and planning based on your “big content” ideas
  • Andy delivers ideas for using social media to gather feedback about your book and use it as social proof on your website

On the next episode of Content Matters: 14 Key Ingredients of Great Written Content.

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.

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