12 Principles of Viral Content
1:00pm – Room 408 – Strategy
Content marketers understand the power that great content has to pull in an audience and grow a business. But when you’re faced with a blank page and a big goal for the reach of your next content campaign, it can be hard to know where to start.
We’ve all read coverage of campaigns that go viral, and many of us have even participated by sharing content that ends up making a huge splash online. But what makes content worth sharing? Are there stable attributes that you can apply to your next campaign?
In this session, Nadya Khoja discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel.
- What “Viral” means and why you’re struggling to get your content noticed and shared organically.
- How to craft content that not only showcases your product, but that also EXCITES your audience.
- How this framework helped Nadya and her team grow Venngage’s traffic and revenue by over 800% in less than a year.
Nadya is the VP of Marketing at Venngage, an online infographic maker and design tool. With a undergraduate degree in Devised Theatre and a Master’s in Digital Media, she is passionate about using a data-driven approach to producing captivating and compelling narratives. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, Marketing Profs, Social Media Examiner and a few others.
She is also currently working on running Drunk Entrepreneurs, a web-series where she invites successful entrepreneurs over for drinks and interviews them.
Join 300 of your fellow marketers in downtown Chicago for Chicago’s largest content marketing conference.