Liza Adams
AI Advisor & Go-to-Market Strategist, GrowthPath Partners
Session
New Work, Not Just Faster Old Work: How to Build and Orchestrate AI Workflows
When AI teammates (like Copilot Agents or custom GPTs) work together instead of in isolation, new work becomes possible. Integrated campaigns get created in hours. Personalization adapts to each buyer without manual effort. Customer journeys stop breaking at the handoffs between teams. This goes beyond productivity. It's work that never got done before.
You'll watch a live workflow where AI teammates hand off to each other and to humans, with you as the orchestrator guiding strategy and deciding what moves forward. You'll see a tool that helps you identify which workflows to build and which AI teammates to connect. And you'll learn what it takes to make these workflows stick and scale across your team.
You'll learn:
- How to identify which workflows are worth building and which AI teammates to connect
- How to design workflows that create new value, not just speed up old processes
- How to make it stick: the tracking, navigation, and governance that lets human+AI teams scale
About Liza
Liza Adams is an AI Advisor and GTM Strategist who helps go-to-market leaders build Human+AI organizations through applied AI workshops, hands-on training, and full org evolutions. Her people-first, AI-forward approach helps teams move beyond productivity to driving growth—reimagining work that wasn't possible before. Teams she's worked with have achieved 35% better campaign performance, 2-3X engagement increases, and 100% AI adoption.
Recognized as one of the 50 CMOs to Watch, Most Inspirational Women of Web3 and AI, and an AI leader to follow at SaaStr and G2's Reach, Liza is a sought-after speaker on Human+AI org evolution with real life case studies and AI mindset shifts grounded in practical workflows that drive growth. Learn more at www.growthpath.net or connect at linkedin.com/in/lizaadams.
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