Jill Pollack

Stop Writing “Content;” Start Telling STORIES

2:00pm – Room 404

Session Details:

Content can fill the screen, but only a story can truly resonate with your audience.

Whether you deliver the goods in words, video, or even infographics, you need to tell a good story that will connect with your viewers and encourage them to action.

It’s easier than you think! Just take a bit of story craft, mix in a little of your own storytelling skills, use some neuroscience, take advantage of technology, add some red pen edits, and voila! You’ve got a great tale to tell.

This workshop is for you whether you sell lunchboxes or enterprise software. B2C or B2B—we’re always connecting with people. Come prepared with some story ideas or content beginnings to draft and edit during the workshop.

In just a few hours you will:

  • Experiment with images and unique story angles
  • Answer the six essential questions you should ask before you start writing
  • Think like a novelist to build a story to spread across time and platforms
  • Consider the science when creating your art
  • Pay attention to the analytics without sacrificing the story
  • Put “creative writing” into your job description
  • Learn to love the limitations
  • Remember to always put the audience first!

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Meet Jill

Jill ​is founder and director of StoryStudio Chicago, a storytelling and writing training center for creative writers and business professionals. In addition to teaching, writing, and forcing people to admit that they can’t live without great stories, Jill works with companies to rethink their marketing content to keep the conversation going.

A dramatic arts-trained refugee from the corporate world, Jill founded StoryStudio in 2003 and began developing new approaches to teaching storytelling for business, for the page, for the screen, and for changing technology. Her credo? Don’t Be Boring.

A writer and author, Jill has published three books for young adults: Shirley Chisholm (named a Best Book by Science ​and Film Magazine;), Lesbian and Gay Families: Redefining Parenting in America; and Women on the Hill, a history of women in Congress.

She is a frequent speaker on the power of stories in our personal and professional lives and was once again included in the Newcity Lit Top 50 list of literary leaders in Chicago.

Jill is a co-founder of Content Jam, Chicago’s largest content marketing conference. She founded the Chicago Literary Alliance, is on the Illinois B Corp Advisory Council, and is a member of the Association of Writers and Writing Programs.

When she is not running the studio or teaching, she is working on her own stories.

Register Today

Join 300 of your fellow marketers in downtown Chicago for Chicago’s largest content marketing conference.

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Register Today

Tickets include full access to all speaker slides, video recordings, breakfast, lunch and after party drinks.

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