A ton of content creators make one, or two, big mistakes when they write copy:

  1. They publish first drafts
  2. They edit as they write

In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production.

Listen to “How to Edit Copy [22]” on Spreaker.

In this (highly stereophonic) episode we cover:

  • When’s the right time in the writing process to edit?
  • Why the first paragraph is often disposable
  • How to edit online copy to appeal to scanners
  • The value of “incubation”
  • A long list of things to axe
  • Our copywriting pet peeves
  • How to inject energy into your copy
  • Why you should “cut that out”

In the cheese & mousetrap segment:

  • Barry explains why to not write like a journalist
  • Andy makes a case for writing your call to action in first person

Resources mentioned in this episode:

On the next episode of Content Matters:

The power of collaborative content

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.

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