Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.

Highlights from the episode include:

  • Why is storytelling such a thing?
  • How to succeed with content marketing without telling stories
  • Why your about page is a good place for stories
  • Other ways stories work their way into our marketing
  • The essential elements of storytelling

In the cheese & mousetrap segment:

  • Barry talks about how to introduce characters into your content and amplify the conflict
  • Andy explains the value of putting people’s faces all over your website

Resources mentioned in this episode:

Coming in the show’s next episode:

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