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Sarah Crawford

Breakout Session: Video marketing is for everyone: How you (yes you!) can drive business with video.

Download Sarah’s Slides (PDF)

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Video marketing doesn’t have to be complicated, scary, or overwhelming. In fact, with a little bit of planning, it can become a seamless part of your day, not to mention your marketing plan. If your business is ready to pull in more leads, customers, or clients, this breakout session is for you.

After a brief dive into the insane benefits of video marketing, Sarah Jo will walk you through how your business can leverage video and give you the step-by-step guide to go from idea to published video—and then to new clients. You’ll leave this breakout with the exact process and tools you need to succeed, as well as the best way to overcome common mistakes.

No fancy equipment, prior knowledge, or video experience required. Those who are camera shy are welcome. Get the scoop on how YOU can best shoot, publish, and monetize video for your company.

Meet Sarah Jo

Performer at heart, but marketer by trade, Sarah Jo has spent her entire career helping companies and individuals move beyond selling products or services. She’s managed a social media following of over four million, created award-winning marketing campaigns and reached millions with low-production, high-yield videos.

While marketing trends come and go, Sarah Jo specializes in helping business owners and advertisers decipher which are worth chasing, and which we should just let us pass us by.

You can learn more about Sarah Jo over at