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Michael King

Breaking Google’s SEO Rules By Being Helpful

Session Details:

Listen, if you’ve been in the SEO echo chamber, you’ve heard those repeated best practices that SEOs swear by. In this presentation, iPullRank Founder and CEO, Michael King will break down those myths with data. He’ll explain why you need to learn the rules before you can break the rules.

But what about the Helpful Content Update, you ask?

That’s the secret. Mike’s recommendations ARE helpful. They just feel risky to someone who’s at the beginning of their career. Learn how to use this knowledge and build an organic growth competitive advantage at the intersection of SEO and content strategy.

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Meet Michael

An artist and a technologist, all rolled into one, Michael King is the founder of enterprise digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.