Jessica Best

Email Marketing: Automation at Every Level

Session Details:

From welcome emails to a 36-point segmented email “journey” based on whether you’re progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails…and yet 51% of marketers still aren’t using marketing automation.

Time to bring some return on investment to your great content strategy by building automated or “triggered” emails. Jess shared ideas from nailing the basics to adding more complex campaigns that pay off.

You’ll learn:

What “Viral” means and why you’re struggling to get your content noticed and shared organically.
How to craft content that not only showcases your product, but that also EXCITES your audience.
How this framework helped Nadya and her team grow Venngage’s traffic and revenue by over 800% in less than a year.

Meet Jessica

Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally.

She’s lead trainings and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the marketing best practices she preaches for Barkley’s own clients. You can find her on Twitter @bestofjess.