Creating Content People Will Actually Remember
With 1.5 quintillion bytes of content generated every day, how do you create something people actually remember? As content marketers, we have to think beyond words and look at things like images, colors, movement, location, and more.
In this session, we will dig into what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create something their audience will actually remember.
Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house. Casie has been responsible for developing and implementing marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about content marketing, search, social, and branding.