Laser-Focused Lead Generation Strategies: 10 Prioritized Steps for Driving B2B Demand
It’s that first moment when your ideal prospect realizes they need help. They’re ready to start looking. This is the “zero moment of truth.” How to attract them, build their trust and gently guide them to that final thank you page.
Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is to get marketing qualified leads every day. After attending this session, you’ll know how to:
- How to align keywords (and search intent) with the sitemap
- The one SEO mega-trend that no marketer can easily escape
- A breakdown of page layouts and UX elements
- How content formats support stages of consideration
- A framework for high-converting web content based on 1000+ website redesigns
There are a hundred little factors in lead generation. But some are far more important than others. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.
Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues.
Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning 50-person web design company in Chicago. Andy has dedicated himself to the teaching of marketing. Since 2001, Andy has provided web strategy and advice to more than a thousand businesses.
Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.