Analytics & Optimization: How Writers Can Use Data to Research and Rank
Which topics and pages outperform the rest? Finally, we’ll build our content specifically to outrank the competition. Learn to use data reveal which topics that your readers love most, find clues for improving quality both for search robots and human readers, and learn the tricks and tools for measuring ROI and prove value to the suits upstairs.
In the end, we’ll win by using data and empathy to create the best piece of content on the internet. Google and our visitors will love us for it.
Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues. Andy was Content Marketing World 2015’s highest rated breakout session speaker, Andy will return to Content Marketing World 2016 when he’ll take the main stage.