Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output. Listen to “Get More Bang for Your Buck By Repurposing Content [25]” on Spreaker. In this episode we cover: How […]
For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff. Listen to “The Secrets of Successful Bloggers [24]” on Spreaker. In this episode we cover (and answer): The findings […]
Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding Advantages of Collaborative Content [23]” on Spreaker. In this episode we cover: The many reasons to do collaborative content Ego bait—is it more meaningful […]
A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit […]
Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters [21]” on Spreaker. In this episode we cover: The danger of […]
Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup all kinds of tips for creating them. Listen to “Infographics: Tips for Creating Content […]