If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. Listen to “The Road to Recognition with Personal Branding [30]” on Spreaker. In This Episode: You need […]
Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics. Listen to “Content Matters: Content Marketing” on Spreaker. In this episode: If you’re not making it a priority to measure the effectiveness […]
As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s. Listen to “How to Lose Friends and Not Influence People [28]” on Spreaker. The episode […]
Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your content together. The episode includes: The many tools and systems Andy and Barry use to […]
Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent [26]” on Spreaker. The episode begins with: Industry research […]
Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output. Listen to “Get More Bang for Your Buck By Repurposing Content [25]” on Spreaker. In this episode we cover: How […]