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Content Jam Agenda

During the conference there are keynotes in the morning and afternoon where we are all together. Then mid-day breakout sessions, before and after lunch.

Attend any session you wish in any order you want. If you don’t like the session you’ve chosen, head over to another one. This is your day!

Want more time with the speakers?

We have four workshops you can attend on November 1st. Each workshop is 3 hours of one-on-one instruction with experts in Search Optimization, Email Marketing, Google Analytics and Content Strategy.

Register Today

Join 300 of your fellow marketers in downtown Chicago for Chicago’s largest content marketing conference. 

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November 1, 2017 – Pre-Jam Workshops

9:00 am – Noon

Pre-Jam Workshop

Email Marketing: Good to Great, Guaranteed ›

Jessica Best  –  Room 400

9:00 am – Noon

Pre-Jam Workshop

Google Analytics: Optimized for B2B & E-Commerce ›

Charles Farina  –  Room 404

2:00 – 5:00 pm

Pre-Jam Workshop

Stop Writing “Content;” Start Telling STORIES ›

Jill Pollack  –  Room 400

2:00 – 5:00 pm

Pre-Jam Workshop

Search Optimization Masterclass ›

Andy Crestodina  –  Room 404

November 2, 2017 – Content Jam Schedule

8:00 am



6th floor of the Gleacher Center

8:45 am

Welcome to Content Jam

Amanda Gant

Main Room (6th floor)

9:00 am

Opening Keynote

How to Shapeshift into Your Ideal Life ›

Gini Dietrich – Main Room (6th floor)

9:55 am


Creating Content That Converts ›

Joanna Wiebe  –  Main Room (6th floor)

10:40 am


Grab some coffee and head to the breakout sessions.

11:00 am

Choose any session


The Pragmatist’s Approach To Marketing Analytics ›

Justin Rondeau  –  Breakout Room 400


7 Buyer Persona Mistakes & How You Can Avoid Them ›

Jared Macdonald – Breakout Room 404


Email Marketing: Automation at Every Level ›

Jessica Best –  Breakout Room 406

12:00 pm


Lunch & Networking

1:00 pm

Choose any session


How to Build Scalable, SEO-Driven Content Frameworks ›

Robbie Richards – Breakout Room 400


To Challenge or Not to Challenge? Matching Your Content to the Moment ›

Tim Riesterer  –  Breakout Room 404


Youtube Marketing for Businesses and Brands ›

Roberto Blake  –  Breakout Room 406


12 Principles of Viral Content ›

Nadya Khoja – Breakout Room 408

1:50 pm


Grab some coffee and head to the main room for final sessions.

3:05 pm


The ABCs of Persuasive Copy ›

Nancy Harhut  –  Main Room (6th floor)

3:45 pm


Grab a snack and meet your fellow marketers.

4:15 pm

Closing Keynote

Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias ›

Michael Aagaard  –  Main Room (6th floor)

5:00 pm

Final Remarks

Amanda Gant

Main Room (6th floor)

5:15 pm

Let’s Celebrate!

After Party, Lizzie McNeill’s Irish Pub ›

2 Blocks Over – 400 N McClurg Ct

Register Today

Tickets include full access to all speaker slides, video recordings, breakfast, lunch and after party drinks.

Next Content Jam








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