Content Jam Agenda

During the conference there are keynotes in the morning and afternoon where we are all together. Then mid-day breakout sessions, before and after lunch.

Attend any session you wish in any order you want. If you don’t like the session you’ve chosen, head over to another one. This is your day!

Want more time with the speakers?

We have four workshops you can attend on November 1st. Each workshop is 3 hours of one-on-one instruction with experts in Search Optimization, Email Marketing, Google Analytics and Content Strategy.

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Join 300 of your fellow marketers in downtown Chicago for Chicago’s largest content marketing conference. 

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November 1, 2017 – Pre-Jam Workshops

9:00 am – Noon

Pre-Jam Workshop

Email Marketing: Good to Great, Guaranteed ›

Jessica Best  –  Room 400

9:00 am – Noon

Pre-Jam Workshop

Google Analytics: Optimized for B2B & E-Commerce ›

Charles Farina  –  Room 404

2:00 – 5:00 pm

Pre-Jam Workshop

Search Optimization Masterclass ›

Andy Crestodina  –  Room 400

2:00 – 5:00 pm

Pre-Jam Workshop

Stop Writing “Content;” Start Telling STORIES ›

Jill Pollack  –  Room 404

November 2, 2017 – Content Jam Schedule

8:00 am

Sign-In

Registration

6th floor of the Gleacher Center

8:45 am

Welcome to Content Jam

Amanda Gant

Main Room (6th floor)

9:00 am

Opening Keynote

It’s Time to Take Control of Your Own Destiny ›

Gini Dietrich – Main Room (6th floor)

9:55 am

Creation

Creating Content That Converts ›

Joanna Wiebe  –  Main Room (6th floor)

10:40 am

Break

Grab some coffee and head to the breakout sessions.

11:00 am

Choose any session

Content Creation

Email Marketing: Automation at Every Level ›

Jessica Best –  Breakout Room 404

Measurement

Advanced Analytics: How to Use Data to Optimize, Rank and Win at Semantic SEO ›

Andy Crestodina  –  Breakout Room 400

Promotion

Coming soon ›

Breakout Room 406

12:00 pm

Break

Lunch & Networking

1:00 pm

Choose any session

Creation

How to Build Scalable, SEO-Driven Content Frameworks ›

Robbie Richards – Room 404

Promotion

Youtube Marketing for Businesses and Brands ›

Robert Blake  –  Breakout Room 406

Measurement

To Challenge or Not to Challenge? Matching Your Content to the Moment ›

Tim Riesterer  –  Breakout Room 400

Strategy

Coming Soon ›

TBD  –  Breakout Room 408

1:50 pm

Break

Grab some coffee and head to the main room for final sessions.

3:05 pm

Creation

The ABCs of Persuasive Copy ›

Nancy Harhut  –  Main Room (6th floor)

3:45 pm

Break

Grab a snack and meet your fellow marketers.

4:15 pm

Closing Keynote

Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias ›

Michael Aagaard  –  Main Room (6th floor)

5:00 pm

Final Remarks

Amanda Gant

Main Room (6th floor)

5:15 pm

Let’s Celebrate!

After Party, Lizzie McNeill’s Irish Pub ›

2 Blocks Over – 400 N McClurg Ct

Register Today

Tickets include full access to all speaker slides, video recordings, breakfast, lunch and after party drinks.

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